innovative

baby products

on-the-go products for on-the-go people

“This is a no brainer!”

-Guy Raz, How I Built This Podcast

DIAPER KIT

MAGIC WIPE

pocket-size products

Making parent life, less sweaty

diaper kit

Worlds’ smallest diaper kit

Open, use, wrap, ODOR FREE !

1 diaper + 5 wipes + reusable bag

prep'd n' ready

〰️

prep'd n' ready 〰️

the magic wipe!

Push down, pop up!

Let the magic take care of the mess!

ON-THE-GO MAGIC FOR

ON-THE-GO MESSES

BUT WHY?

“I’m a mom of 3 and parenting is HARD! I decided to create the essentials you need in a more efficient way to make the daily outings more manageable and make us all a little more sane.”

— LINDSEY SHORES, FOUNDER


Helping Disasters Big and Small

We’re proud to be a part of these important organizations and to make a difference any way we can.